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Project:
Laboratory of Dilemmas is a narrative video and sound installation based on Aeschylus’ theatre play Iketides (Suppliant Women), which poses a dilemma between saving the Foreigner and maintaining the safety of the Native. Addressing current global sociopolitical issues, the work deals with the anguish, puzzlement, and confusion of individuals and social groups when called upon to address similar dilemmas.
Aeschylus’ Iketides (Suppliant Women) is the first literary text in history that raises the issue of a persecuted group of people seeking for asylum.
The Suppliants have left Egypt to avoid having to marry their first cousins and arrive at Argos seeking asylum from the King of the city. The King is then faced with a dilemma. If he helps the foreign women, he risks causing turmoil among his people and going to war with the Egyptians, who are after the Suppliants. But if he doesn’t help them, he will break the sacred laws of Hospitality and violate the principles of Law and Humanism, leaving the Suppliants to the mercy of their pursuers.
Laboratory of Dilemmas focuses on the play’s dilemma through the excerpts of an unfinished documentary in the form of found footage about a scientific experiment.
This experiment was never completed for unknown reasons, however the found excerpts of the unfinished documentary reveal today, after so many years, details of the experiment, as well as the hopes of the professor who envisioned it and the disagreements with his co-researchers.
The story is presented piecemeal through multiple video and sound sources inside a Labyrinth.
The acclaimed actress Charlotte Rampling has a leading role in the videos of Laboratory of Dilemmas, along with other well-known Greek actors such as Yorgos Kotanidis, Lazaros Georgakopoulos, Kora Karvouni, Polydoros Vogiatzis, Rena Kyprioti, Panis Kalofolias.
Laboratory of Dilemmas is an immersive video installation that addresses contemporary sociopolitical issues and offers a peripatetic audiovisual experience that may create various different dilemmas to every visitor.
The project is funded by the Hellenic Ministry of Culture and Sports.
What we did: social media management
We decided that the best way to promote the Greek Pavilion’s participation is by creating a mystery around the narrative with puzzling posts and quotes leading up to the main event that is the 57th International Art Exhibition – La Biennale di Venezia.
Teasers and a unanimous -yet subtle- branding and imaging were the strongest points of this campaign as the copywriting part was mainly based on the final video’s abstracts and the related press. All communication and info diffusion took place in both English and Greek.
The exhibition in on until 26 November, 2017 and the Greek Pavilion made quite an impression to the visitors and ineternational press. For those of you not planning to visit Venice, here’s a peek of the pavilion!
It was a pleasure for us working with George Drivas (the artist) and Orestis Andreadakis (the curator) on this extremely intriguing project.
<3 For more: Website, Facebook, Instagram
Why is this post in English? Laboratory of Dilemmas is one of our projects that aims at international audience
